New in Facebook: Targeting Status Updates

Facebook_audience

Anyone else noticed this? You can click the icon next to "share" on your Facebook fan page's publisher (it looks like little blue people) and it will bring up a dialogue box where you can target your update to a specific location (country) or language. Must be in response to large global brands, but I'd like to see that function get even more refined (dare I say, as robust as the advertising platform is?) It would open up some cool targeting possibilities for messaging and content.