katie van domelen *

In 3rd grade I was so chatty I was constantly getting my classmates in trouble for talking during class. In a pleasant turn of events, that same social nature that so often landed me a trip to the teacher's desk is now what powers my career in social media.

* Graduated from: ASU, W.P Carey School of Business

* With a degree in: Marketing and English Lit

* Worked at: not one, but two great AZ agencies as a Social Media Manager

* Moved to: San Francisco to join the ExactTarget/CoTweet team

* Currently: a Social Media Marketing Consultant based in ExactTarget's Social Media Lab

* Specialize in: CoTweet enablement and tactical social media planning.

* Favorite part of the job: The innovations that we're developing and working with our world-class clients.

I love to make lists (see above) and organize everything. I'm slightly sarcastic and am a champion inside joke referencer. I just got the hang of analog clocks and prefer N-S-W-E to left and right. I'm an arts junkie - design, dance, music, photography - but not an artist. yet. I say I'm an amateur foodie but it's mainly an excuse. I consider every event an experience to enjoy. And apparently I use alliteration a lot.

Outside of work you'll find me exploring my new home, reading, drinking wine, watching house hunters, traveling, and - of course - spending time with my friends. And if you connect with me on any of the networks below you should expect an eclectic mix of all of the above.

You know what I'd love to see Facebook (or any social network) do?

Give power to the readers AND the writers.

Think about it. It's not a bad idea to surface all the songs my friends are listening to - that's what Last.FM is all about. But general sentiment was negative when the Spotify frictionless sharing showed up on Facebook. Why?

Or think about Goodreads. I'm a nerd who loves to read and I don't care who knows it. I keep my Goodreads account meticulously up to date with the books I've read and my reviews, but I don't post that content back to Facebook. Why?

 

The answer is simple. We don't want to push all that content to our friends and force it on them. I bet if there was a way to filter content streams that gave readers control over what they were looking at, we'd all be more open to sharing.

I guess the way I'm envisioning it is that there'd be a main stream where I'd post my normal status updates, photos, etc (my wall, the news feed) that I want to push to all my friends so they can see it. But then there should be a way to update content areas that don't push to a main feed. Like "Music I'm listening to" or "Books I'm reading" or "Movies I'm watching" - all would be perfect examples. Then as a Facebook user, looking for reading inspiration or music suggestions, I would navigate to the "music" feed and see all the music updates my friends have posted, or the [fill-in-the-blank] feed. I could see that easily applying to music, movies, books, check-ins, games, articles read, etc.

Essentially it's a double opt-in - one friend is saying "I'm willing to share this" and the other is saying "I want to read this type of info." It would be up to the writer to decide whether to publish to the main feed/wall or to a content area and then it would be up to the reader/viewer whether to look only at the main feed or at a paricular content area.

This way we can have our cake and eat it too - we can share to our hearts content without worrying that we're oversharing and bugging our friends. And we can hear all about our friends lives, but in a manageable way that fits with what we're interested in. And Facebook gets allllllll those impressions, and shares, and connections.

Win-Win-Win as Michael Scott would say.

I can haz internet freedom?

This is incredibly important - if you haven't read 1984 since high school, pick it up and tell me this isn't the beginning of that world. It's all well and good to protest the systems that are in place to create such a gulf between the 99 and 1 percent in this country but it's nothing if you don't take action to stop yet another law that increases the barrier to entry for small companies and promotes the interests of the largest conglomerates. They don't need our protection.

 

Now do something about it.

Stay hungry. Stay foolish.

"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." - Steve Jobs

New Moleskin = Happiness

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adding "make love not war" to the bucket list after this one -

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crazy.

I have a Windows Phone and I love it and I don't care who knows it! Before you make fun of me watch this:

This phone is phenomenal. Everything about using it is simple, intuitive and clean. And pretty. After I got it my boyfriend asked me if I loved the phone better than him and he still hasn't forgiven me for pausing before answering (I was only kidding I swear!) And with these upcoming updates, it just keeps getting better:

Why, yes, I am a little bit a closet geek. Why do you ask?

good design in action from ChooseMyPlate.gov

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Umm is it just me or is this new graphic eleventybillion times easier to understand and act on than the old pyramid?

It's amazing what good clear design is capable of communicating*.

*note: I'm not really interested in a discussion on diet or best diet practices. I just really really like the way this looks and makes it simple for anyone to understand and adjust their portions/meals accordingly. Whether or not you agree with the content is a side issue.

Band releases app instead of album for location aware music experience.

 

I think this is really cool. I wish I lived close enough to DC to try this today! Here's the best description on what it is:

“Unlike a number of other music apps out there, this one isn’t a companion to a normal album or an app that gives you tour dates or things like that,” Holladay says. “It actually is the work itself. The music has been composed to work specifically in this landscape. So, for instance, at the Lincoln Memorial, as you ascend the steps up to the giant statue, the sound of bells increases to the point where, when you are standing at Lincoln’s feet, they are surrounding you.”

Read more about it on Mashable.

"A book commits suicide every time someone watches Jersey Shore." True.

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Interest Graphs and how they're going to save the world (or just make marketing more fun)

I've always felt like I was drawn to marketing as a field because it often feels like applied psychology or sociology - so it's really no surprise I found myself focused in social media. It's mind boggling the things we can learn about people via their social networks, take for example this study by Brian Solis on the 'Interest Graph' of Starbucks' top Twitter followers.

In his research Solis looked at the bios, geography and Tweets of Starbucks' top followers to draw a picture of that particular group of people who were tied together based on their interest in Starbucks. I sort of hate that sentence because I feel like I didn't fully express how cool this concept is. Basically if you think about social media, you think about the graph of "social connections" A is friends with B and C and C is friends with D...and so on. And you can extrapolate out those connections. But you can also do it with 'interests.' Person A likes Thing X and people who like X often like Z. Much like Amazon's recommendation engine but with public data that anyone can access and that reports on much more than just purchase behavior - it could include beliefs, lifestyle, demographics, etc.

I think that information is fascinating on it's own. Think of what we might learn about ourselves, the stereotypes that could be broken down. But applied to marketing it has incredible potential. You might learn that people who are interested in your product category have a tendency to believe a certain thing ('green living') or live a certain lifestyle ('student' or 'artist') or define themselves in a certain way ('geek' or 'enthusiast'). If you have that information, how could you use it to shape your brand? You could create a message perfectly tailored to that group, be a personality that they would recognize and gravitate towards. On a more fundamental level, you could adjust and design your product with that customer in mind. Instead of 'picking' a target audience you would be 'finding' your natural target audience and adjusting to fit their needs.

I remember in Marketing 101 we talked about the evolution of marketing focus. From "we make blue widgets, sell blue widgets to people" to choice, "we sell 5 colors of widgets!" to customer centric "what color widgets do you want?"...so where are we now? I'm thinking maybe we could call it customer initiated - "I'd like a widget and I'd like it to do this and look like that." "Ok, we'll build that."

What do you think?